Monday, 5 March 2012

Adidas Adicolour Project






Collaboration with Adidas and THEBLOWUP. Photography by Kenneth Cappello. 

The simplicity of these images is what stands out to me. It could be easily replicated , if provided with a white wall, white bed sheet and some paint. Referencing the Mondrian YSL colour palette, with a hint of pinks and greens. I like the effortless, laid back style of the model, and the overload of white space. We are constantly being told to embrace white space ... here, I can appreciate why. 

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